"Raw Artistry Exposed"

HUBO aims to expose the complexity of the individual, in particular of Filipinos. As a nation, Filipinos are more than what is portrayed commercially by the current Philippine media. HUBO hopes to reinvigorate Filipinos' self-perspective through the arts, thus the use of the slogan "Raw Artistry Exposed".

HUBO also explores artistry through practical yet creative means with the spirit of independent production. HUBO dedicates its art to stimulate the mind, however unconventional and unfamiliar.